About the Icon
The icon, in and of itself, represents the process used during experience design. It starts with the outside ring of circles, this is the information and data circling around us at all times. Then we get a design challenge, and this turns into gathering all those fragments of information and pulling them to a central location. All those pieces coming together are what sparks the design created and dictates the visual. This represented through all the circle being pulled into the middle that then creates the visual.